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Are You An Email Marketing Miner Or Manager?
By MarketingProfs.com
News Source
Article Date: 2002-04-16
That tumultuous roar you can hear in the distance is a flood of commercial email sweeping its way toward your customers' inboxes. And governments, ISPs, trade organizations, email software manufacturers and others are busy erecting damns and weirs to stem, filter and regulate the flow.
Some email marketers desperately pump out messages as fast as possible, eager to make the most of the moment before too many barriers are complete. But in doing so they're forgetting some core principles of natural resource management. They're locked into a mining, rather than management, mentality.
Click below to read this article in its entirety at MarketingProf.com:
http://www.marketingprofs.com/2/brownlow4.asp
About the Author:
Founded in June 2000, MarketingProfs.com is an online publishing company based in Los Angeles, California. They specialize in providing both strategic and tactical marketing know-how to Internet and offline marketing professionals through a combination of provocative articles and commentary. Drawing on both the cutting edge marketing know-how of a broad array of analysts, marketing professionals, and professors who can bridge the gap between cutting-edge theory and business practice, MarketingProfs cuts through the marketing hype and puffery that has become so prevalent in the Internet age. Instead, they bring you the know-how you need to successfully compete in your business.
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