Contrary to what some people have been yelling about email marketing being dead (they’ve been saying this for a few years now), it is very much alive. I love getting messages in my email box that are relevant to my wants and needs — note the keyword here is relevant. And you probably do too.
But I’m still amazed at how many companies “get” email marketing, yet still make missteps along the way.
In past articles I talked about using Google’s URL builder to track traffic from paid search channels outside Adwords (like MSN and Yahoo for example.)
Video email, social media, and personalization are all trends which look to be picking up steam going into 2010.GetResponse, an email marketing platform developer conducted a study to discover trends in email marketing. If you’d like to check out the full survey, you can find ithere.
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Chris Marriott, of iMediaConnection haswritten a very interesting article regarding email newsletters. Marriot tests the minds of his readers by hypothesizing what would happen if the email newsletter became extinct, and what would marketers do without the platform. His ideas led me to think of not necessarily the death of the email newsletter, but how it must evolve in order to survive.
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As an email marketer, it is vital to continually push boundaries and keep your campaigns fresh. Your clients and readers want to be wowed, and sometimes that means thinking outside of the box. Or in the case of Options Media Group Holdings (OPMG), purchasing an app from another company who thinks outside the box for you.
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Online marketing doesn’t only include optimizing your website for increased performance in search engine result pages and using pay per click and other paid efforts to target the right market or even display advertising, blogging, social media marketing and the like; managing the contacts and the customers/users you already have can be an extremely efficient, inexpensive and effective way to reach your online marketing goals. The important thing to remember and to be conscience of is how it will impact your customers, especially in an environment that we are in now. Making mistakes can lead to a backlash from users, communities and even mail service providers, so you need to address with caution.
At the end of every year, it’s inevitable that a slew of awards are given out. In 2009, there were even more so with the turning of the decade. Econsultancy , a group known for digital marketing and e-commerce devised their own list of awards for those in the industry. They’re called ‘Innovation Awards’. Over 400 applications were sent in for 22 different categories. The awards were decided upon by an international panel consisting of some high profile names: Nielsen Online Digital Strategic Services, Google, Honda, and many others. Econsultancy is a source of advice to over 80,000 people world wide. Read More…
If only newsletter emails could be as simple as ‘send email to user’ — ‘user opens email’. It could happen; if the world were perfect and there wasn’t such a thing as spam, trojans, or viruses. Unfortunately, we don’t live in that sort of world so it then becomes vital to know your stuff. Here’s a list of definitions to burn into your memory when creating newsletters for an email marketing campaign.
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I can’t help but roll my eyes whenever I hear ‘Email is dying’. This thought generally stems from social media experts who think they’ve stumbled onto the next big thing. I’m not downplaying the significance of social media, however email is here to stay. Judging from Campaigner.com’s latest survey, small businesses still find plenty of use with a direct email campaign.
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Discussing the evolution of the internet, I believe all of us could really ‘wax poetic’ on Dylan’s ‘Times They Are A Changin’. While many marketers are scratching their heads over how to embrace social media, this could be the opportunity you need to face it head on. Just be sure you know what you’re doing. I think for those who’ve made a living in the world of email, specifically newsletters, adapting to social media has hit them hardest.
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If you have any connection with web analytics then, I am sure, you have heard about the bounce rates (see Bounce Rate Demystified and Typical Bounce Rates). A lot of analysts and a few web analytics tools are obsessed with the bounce rates. High bounce rate is considered bad. If you are one of those who is obsessed with the bounce rate or think that all that bounces is bad then this blog post is for you. Read More…
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