I hope you have heard the famous words of John Wanamaker “I know half of my advertising is wasted, I just don’t know which half.”
Today the phrase should be something like “Half my Advertising is wasted because I do not advertise responsibly” or “Half of my advertising is wasted; I can stop that but I fail to use the data”.
Successful email marketers who take their cues from customer behavior by segmenting email messages achieve an average email deliverability rate of 90.2 percent according to a recent report by the Aberdeen Group.
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If you’re looking for an easy and inexpensive way to market your business, you should consider article marketing. Articles are, hands down, one of the most powerful low-cost marketing tools out there. Partly because they let you share your expertise with lots of people and give them a taste of what you do…And partly because articles are super-versatile.
AWeber provides a fine email newsletter marketing service, so you might question whether what Tom Kulzer (AWeber CEO) writes in an article on Email Deliverability Tips may represent a slightly biased view of the situation.
Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification.
The graph below illustrates a point I’ve often wondered about email marketing – too many people who do it seem wholly without care about who they’re reaching out to.
One thing that should always be a focus of you marketing campaign is developing long term visitors and customers by creating an email marketing campaign.
I have been absent from this blog for about a bit because I have been working on a project that I have kept secret until the day it was finished. I didn’t want anybody to see a half finished product, so this will be the first time that I associate my new site with myself. I am giving out a free ebook called the “Fast Cash Blueprint” which I am using as my lure to feed a double opt-in mailing list. By doing so I can accomplish multiple goals:
This is a slightly taboo subject because with many product launches there is a launch competition not only for sales, but also for pre-launch opt-ins.
If you are offering an incentive for people to just opt-in, there is a high possibility that that lead might be worth less than a lead that has viewed some launch material, and decided that they are interested in the product enough to hand over an email address.
A recent MarketingSherpa survey of email recipients found that 58% of those who stop
reading, disengage, or unsubscribe after cite “lack of relevance” as a key factor. This is hugely important because most marketers rely on email as their main lead nurturing tactic.
As B2B marketers, we should have it drilled into our brains that relevance must be an essential part of our lead nurturing touches. But be honest: How well are you really connecting with your audience?
The old model of interruption advertising is over. Content marketing and telling brand stories by offering interesting, useful entertaining content that engages your audience and provides information they want to read is what works today.
A little less than two years ago, a company called Mozy was acquired by EMC for $76 million. Mozy’s execs can be pretty well trusted to know their stuff, then, and recently, the company’s vice president of marketing shared some tips on how to make newsletters more effective.
It’s always interesting to see research confirm something that your gut says is real. Ad blindness is a very real concern for marketers and it is forcing more creativity to get brands in front of the right people at the right time for THEIR right reason. A report from eMarketer shows that Internet users are more likely to act on brand mentions when reading about it in content form rather than advertising form. Not a shock but still good to know rather than suspect. Here’s some info about what is working and what is not.
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