Bloomberg Professional service has launched Bloomberg Briefs, a new series of specialized newsletters combining data, and news with industry-specific original content and commentary.
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Constant Contact has announced a technology integration through its AppConnect partner program aimed at making social media simple for small businesses.
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In the past twenty or so years, it has been interesting to see how the mountain of change has shifted in our society. It used to be that trends and important parts of our culture were defined and trickled down from adults to teens and children. Going into the 21st century, the system has changed. We’re now beginning to see ideas being adopted by younger generations trickle up to the adults. In keeping with this trend, age demographic studies are a must for your newsletter.
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The spam box is the bane of email marketers, and newsletter providers the world over. It’s a messy science to try and get past spam, even when you’re providing healthy content to your readership. Streamsend, an expert email marketing company, has put together seven steps in order to audit email deliverability.
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It grates when people write poorly, huh. When writers write well, the words almost become invisible. The focus shifts away from technical details, and onto the message.

Is there an easy way to write better blog posts? E-mails? Web copy?
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Many up-and-coming social media experts are quick to point a finger at email marketing and call it dead. This is of course extremely silly, as email is alive and well. Perhaps a different way to look at the situation is social media provides the change email needs to remain relevant. It’s hard to imagine email being as old as it is; it’s going on a decade and some change in terms of age. As with all marketing strategies, change is a necessity for survival.
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Email open rates and click through rate have both declined over recent month as reported by eMarketer (Avg. Open rate is 11.2% while Avg. CTR is 1.6%).

This seems like a bad news for emails. What is going on? Is Social Media responsible for this decline or are there other reasons?

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Declaring things dead is nothing new. Every day someone declares something dead. For example, in 2007 many people were declaring page views and even web analytics dead. Well here we are three years later and neither of those is dead yet. Read More…

Women are more likely than men to subscribe to email marketing messages and more than half of online teens are turning to the channel to find deals and exclusive offers, according to a new study by ExactTarget.
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Email ain’t dead yet.

When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client), in a sweeping survey of 400+ Americans. (play with the data in the super cool interactive tool below)

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As an email marketer, I’m sure you’ve read and heard all sorts of ideas in regards to the relationship between social media and email. Some say the advent of social media means the end of email marketing. Others see the two as allies, working together in tandem. Most of it is hearsay, with little facts to back up either point. Well, GetResponse has provided us with some healthy statistics to ponder over, with a study which captured some interesting results.
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