Email has gone from being a simple case of making sure your newsletter ends up in the inbox, to making sure it’s optimized for a wide variety of types of inboxes. Mobile computing is growing at a feverous pace, with various platforms which must be optimized for if experts expect their newsletters to be opened. One device in particular has really been making an impact, the iPad.
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If you think in inconsequential enough terms – consider the way Google tested 41 shades of blue and debated whether a border should be three, four, or five pixels wide, for example – there must be dozens of ways to improve any given newsletter. Today, though, we’ll try to bring you just a handful of ideas that won’t result in eyestrain and/or headaches.
GetResponse, an email marketing platform for small and medium sized business, has expanded its service with an integrated text-to-speech email capability.
The email-to-speech feature gives small business marketers a new tool to improve email response rates, fight inbox fatigue, and make their brands stand out among today’s increasingly mobile, multi-tasking audiences.
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Online marketing firm, Market Wise, has launched the Email Newsletter Resource Center (ENRC) offering best practices information to email publishers, advertisers, and writers.
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Email dying? Newsletters a thing of the past? Not according to the latest developments in the social media world. I was hanging out with a friend recently, who was checking his social network profiles. Was he directly visiting the sites and logging in each time? No, he was looking through his email. In many ways, email has become the hub of social networking. And as a newsletter specialist, you should be trying to reap the benefits.
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Contrary to what some people have been yelling about email marketing being dead (they’ve been saying this for a few years now), it is very much alive. I love getting messages in my email box that are relevant to my wants and needs — note the keyword here is relevant. And you probably do too.
But I’m still amazed at how many companies “get” email marketing, yet still make missteps along the way.
In past articles I talked about using Google’s URL builder to track traffic from paid search channels outside Adwords (like MSN and Yahoo for example.)
Video email, social media, and personalization are all trends which look to be picking up steam going into 2010.GetResponse, an email marketing platform developer conducted a study to discover trends in email marketing. If you’d like to check out the full survey, you can find ithere.
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Chris Marriott, of iMediaConnection haswritten a very interesting article regarding email newsletters. Marriot tests the minds of his readers by hypothesizing what would happen if the email newsletter became extinct, and what would marketers do without the platform. His ideas led me to think of not necessarily the death of the email newsletter, but how it must evolve in order to survive.
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As an email marketer, it is vital to continually push boundaries and keep your campaigns fresh. Your clients and readers want to be wowed, and sometimes that means thinking outside of the box. Or in the case of Options Media Group Holdings (OPMG), purchasing an app from another company who thinks outside the box for you.
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Online marketing doesn’t only include optimizing your website for increased performance in search engine result pages and using pay per click and other paid efforts to target the right market or even display advertising, blogging, social media marketing and the like; managing the contacts and the customers/users you already have can be an extremely efficient, inexpensive and effective way to reach your online marketing goals. The important thing to remember and to be conscience of is how it will impact your customers, especially in an environment that we are in now. Making mistakes can lead to a backlash from users, communities and even mail service providers, so you need to address with caution.
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